Kennesaw, G.A. (January 15, 2025) — Yamaha Golf-Car Company is pleased to announce a four-year extension of their partnership with the National Golf Course Owners Association (NGCOA) as their “Official Golf Car Partner.”

Continuing its position as the “Official Golf Car Partner” of the NGCOA, Yamaha will bring additional value to NGCOA members and Yamaha’s customer base by offering incentives on Yamaha golf and utility vehicle purchases/leases through the NGCOA Smart Buy Marketplace purchasing program, complimentary memberships to the association, and more. Through this continued relationship, Yamaha maintains its Premier and Executive Partner status, which enhances its valuable business relationships and positions its innovative vehicles, along with the entire Yamaha brand, as a leader in the golf industry.

"We are thrilled to extend our partnership with the National Golf Course Owners Association as it reflects our shared commitment to growth, innovation, and long-term success of the golf industry.” said Yamaha Golf-Car Company President, Stephen Donnell. “Together, we will continue to drive positive change for all golf course owners and operators leveraging each other’s strengths to create new opportunities through the association’s education and advocacy efforts."

“It’s a privilege and joy to be continuing one of the most meaningful partnerships in golf,” said NGCOA CEO, Jay Karen. “Yamaha has the well-deserved reputation for being market leaders in every category of their global business, including marine, motorsports, music and of course golf cars. Yamaha Golf Cars’ meaningful support of NGCOA and our members allows us to educate, advocate and bring owners and operators together.”

All golf courses in the country can benefit from the partnership in the following ways:

- NGCOA members who convert their fleets to Yamaha during the duration of this partnership will be eligible for a vehicle rebate

- Yamaha customers who are not currently members of the NGCOA, and who renew their fleets during the duration of this partnership, will receive a one-year, complimentary membership to the NGCOA

- Yamaha customers who are members of the NGCOA, and who renew their fleets during the duration of this partnership, will get complimentary admission to the NGCOA’s Golf Business Conference

- Golf facilities which are not currently members of the NGCOA and convert their fleet to Yamaha, will receive the complimentary membership and admission to NGCOA conferences.

In addition, this partnership has benefits that will grow Yamaha’s recognition throughout the world of golf, including:

- Recognition as a Patron of the NGCOA Champions Circle, the association’s latest advocacy initiative

- Recognition as Premier Sponsor of NGCOA’s Golf Business Conference (GBC), including title sponsor of both the GBC golf outing and New NGCOA Member & GBC First Time Attendee Reception

- Recognition as Premier Sponsor of NGCOA’s Multi-Course & Resort Operators Retreat (MCOR), including title sponsor of both the MCOR golf outing and MCOR Opening Reception

- Strategic advertising within a variety of NGCOA communication platforms, including the annual Golf Business Journal, Golf Business Quarter Shot, Golf Business Weekly, GolfBusiness.com and the association’s monthly member newsletter.

About Yamaha Golf-Car Company

The Yamaha Golf-Car Company builds from the 60-plus-year legacy of the Yamaha brand to manufacture the most innovatively engineered and highest quality golf, utility, and specialty vehicles in the golf industry. Yamaha Golf-Car Company is headquartered in Kennesaw, Georgia with assembly and production of all cars taking place in Newnan, Georgia. Yamaha was the first to develop Electronic Fuel Injection technology in a golf car (producing the best gas mileage and smallest carbon footprint); the first golf car with fully independent, four-wheel suspension (producing the smoothest ride in the game); and the first gas-powered car that is almost as quiet as an electric one.

About the National Golf Course Owners Association

The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.